The impression formed before a meeting begins is frequently the one that endures longest. Punctuality, composure, and the quality of the surroundings in which a guest or executive arrives all communicate something about the individual and the organisation behind them — and they do so before a single word of the agenda has been addressed. For senior professionals who understand that business relationships are built on accumulated signals of quality and reliability, the transfer that delivers them to a client meeting, a board presentation, or a partner reception is not incidental to the occasion....