The Importance Of What3Words

At Manner Borne Chauffeurs, delivering an exceptional customer experience is at the heart of what we do. To improve our service even further, we have updated the “check availability” contact forms on our website to include the option to use a what3words location for pickups. This innovative addition is designed to provide a far more precise method of specifying pickup points, helping our drivers reach you without delay and with greater accuracy. The importance of what3words in modern navigation cannot be overstated in today’s transportation and logistics industries, especially for services like ours that pride themselves on punctuality and professionalism.

Why precision matters in chauffeur services

Traditional postcode systems are useful guides, but many postcode regions cover large geographical areas, sometimes spanning several streets or even whole neighbourhoods. This can lead to confusion and delays when drivers aren’t sure exactly where to collect a passenger. What3words provides a revolutionary solution by dividing the world into a global grid of 3-metre by 3-metre squares, assigning a unique three-word identifier to each square. This means you can pinpoint the exact location where you want to be picked up, down to a tiny 3m x 3m space. For example, a postcode may direct us to somewhere near a famous venue, but with what3words, entering ‘petal.maybe.bunny’ offers a clear coordinate, while more specific locations like ‘line.broker.units’ or ‘entry.snow.mixed’ take us precisely to the artist’s entrance at the rear of the venue.

How what3words works and why it matters

• Global 3m x 3m grid – Each location on the planet is divided into a grid of squares, each with a unique three-word identifier. This makes addressing universal and easy to share.
• Exact pickup points – Passengers can specify the exact entrance, dock, or doorway, eliminating ambiguity and reducing the time drivers spend seeking the correct spot.
• Consistent navigation – What3words complements GPS and street addresses, strengthening our navigation capabilities and helping chauffeurs maintain punctuality and efficiency.

In practice, this means a passenger can say, for instance, “Please pick me up at grid.spot.light,” and the driver will locate the precise 3m x 3m square. This level of accuracy is particularly valuable in busy venues, airports, hospital campuses, large hotel complexes, or multifamily buildings where multiple entrances exist.

How what3words improves the booking process

Incorporating what3words into our booking forms adds an extra layer of precision to the service we offer. This precision helps drivers avoid common pitfalls associated with traditional addressing methods, including:

• Hard-to-find locations – Some pickup points are located in complex environments like large hospital campuses, airports, or multi-entrance buildings. What3words ensures arriving at the correct entrance rather than wandering between gates or waiting areas.
• Off-grid areas – Locations that might not have a clear postal address or are tucked away in rural or undeveloped areas gain a straightforward, reliable way of designating pickup spots.
• Multiple entrances and exits – Large buildings or venues often confuse drivers because satellite navigation points can lead to the wrong entrance. What3words eliminates this uncertainty by allowing customers to specify the exact 3m x 3m square where they wish to be picked up.

Using what3words alongside GPS and street addresses creates a robust, multi-layered approach to location accuracy. For our chauffeurs, this means smoother pick-ups, fewer delays, and a more polished customer experience.

The challenges of traditional postal addresses and postcodes

Many customers are unaware that only about one-third of postal addresses lead directly to the front door of a building. The majority reference just a street or a general area, which can cause complications in transportation services. A postal address might drop a GPS pin in the middle of a building or even in an incorrect part of a large property. This is particularly troublesome at airports, shopping centres, hospitals, or conference venues where time is precious.

This can translate to wasted time as drivers search for the correct location or wait to be contacted for guidance, delays that impact our commitment to premium service quality. The importance of what3words lies in its ability to eliminate these issues by giving clients a precise and user-friendly alternative.

A brief look at Manner Borne Chauffeurs

Manner Borne Chauffeurs is one of the north-west’s premier chauffeur companies, committed to providing journeys in style and luxury. We cover a broad region including Manchester, Chester, Northwich, Macclesfield, Ellesmere Port, and Liverpool. By embracing innovations like what3words, we ensure our chauffeur service remains at the forefront of convenience and reliability.

Real-world examples – how the tool improves day-to-day operations

• Event venues – At large arenas or conference centres, what3words can designate the exact pickup point near the artist’s entrance, backstage area, or VIP drop-off zone.
• Hospitals and campuses – On-site staff and visitors can share the precise gate or entrance, reducing confusion during emergencies or busy periods.
• Airports and hotels – Pickups can be arranged from a specific curb or entrance, minimising the need for repeated calls and follow-ups.

How to use what3words when booking

• On the booking form, select the what3words option.
• Enter the three-word address for your exact pickup point.
• Confirm the square on the map if provided, and share any special instructions (e.g., “meet at the south entrance,” “ground floor drop-off,” etc.).
• Our drivers receive the precise location and can navigate directly to the intended spot.

If you’re unsure how to obtain a what3words address for your location, you can open the what3words app or website, search for your destination, and copy the three-word address into the booking form. It’s quick, intuitive, and immensely helpful for accuracy.

Contact Us:

Chauffeur Service Manchester 0161 532 4444

Chauffeur Service Chester 01244 455 933

Chauffeur Service Northwich 01606 822 955

Chauffeur Service Macclesfield 01625 830 630

Chauffeur Service Ellesmere Port 0151 909 3855

Chauffeur Service Liverpool 0151 909 3855

The importance of what3words is clear: precise, shareable location data transforms the pickup experience, reduces delays, and elevates the standard of service our clients expect. By integrating what3words into our booking process, Manner Borne Chauffeurs reinforces its commitment to punctuality, professionalism, and exceptional customer satisfaction. When you book with us, you’re not simply getting a ride; you’re receiving a service that leverages modern technology to ensure you arrive exactly where you want to be, smoothly and on time. So why settle for approximate directions when you can arrive at the right place, every time? The what3words approach is a practical, reliable solution that aligns perfectly with our mission: to deliver elegance, efficiency, and precision in every journey.